Welcome to 49th Parallel! Your privacy is extremely important to us. This Privacy Policy explains how we collect, use, and protect your information when you visit and interact with our website at https://49thparallel.ca/.

By using our website, you consent to the practices described in this Privacy Policy. We encourage you to review this policy carefully, and please reach out to us with any questions or concerns.

1. Information We Collect

We collect both personal and non-personal information from you as part of our regular website operations. This information helps us improve your experience and keep our services relevant to your needs.

a. Personal Information

Personal information is information that can be used to identify you directly or indirectly. We may collect this information if you provide it voluntarily when interacting with us. Types of personal information may include:

  • Contact Information: such as your name, email address, mailing address, and phone number.
  • Account Information: such as login credentials, if applicable.
  • Transaction Information: if you make a purchase on our site, we may collect information about your purchase, including payment method and billing details.

b. Non-Personal Information

Non-personal information is data that does not identify you directly. We collect this data automatically through cookies and similar technologies, including:

  • Browser and Device Information: type, operating system, language, and IP address.
  • Usage Information: how you interact with our website, such as pages visited, time spent on the site, and navigation patterns.

2. How We Use Your Information

We use the information we collect for various purposes, including:

  • To Provide and Improve Our Services: We use your information to operate our website, deliver content, improve our offerings, and personalize your experience.
  • To Communicate with You: We may use your contact information to send you updates, newsletters, and promotional materials, or to respond to your inquiries.
  • For Analytics and Personalization: We analyze website usage and trends to enhance your experience and provide personalized content.
  • For Legal and Security Purposes: We may use your information to prevent fraud, enforce our terms, and comply with legal obligations.

3. How We Share Your Information

We do not sell or rent your personal information. However, we may share your information in limited circumstances, including:

  • With Service Providers: We may share your information with trusted third-party service providers who assist us in operating our website, processing transactions, and performing analytics. These providers have access to your data only to perform specific tasks on our behalf.
  • For Legal Compliance: We may disclose information if required by law, legal processes, or to protect the rights, property, or safety of 49th Parallel, our users, or others.
  • In Business Transfers: If we undergo a merger, acquisition, or asset sale, your information may be transferred as part of that transaction.

4. Your Choices and Rights

You have certain choices and rights regarding your personal information, including:

  • Access and Correction: You can request access to or correction of your personal information.
  • Opt-Out: You may opt out of receiving marketing emails from us by following the unsubscribe link in the emails.
  • Cookie Management: Most web browsers allow you to control cookies through their settings. You may disable cookies, but this may impact your experience on our website.

5. Security

We implement reasonable security measures to protect your personal information. However, no online platform can guarantee complete security. We encourage you to take precautions, such as using strong passwords and protecting your personal devices.

6. Children’s Privacy

Our website is not intended for children under the age of 13. We do not knowingly collect or solicit personal information from children. If we become aware that we have collected personal information from a child under 13 without parental consent, we will take steps to delete that information.

7. Links to Third-Party Sites

Our website may contain links to third-party websites. We are not responsible for the privacy practices of these sites, and we recommend you review their privacy policies before interacting with them.

8. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or relevant laws. We will notify you of any significant changes by posting the revised policy on our website with a new effective date. Please review this page periodically to stay informed about how we protect your information.

9. Contact Us

If you have any questions or concerns about this Privacy Policy, please contact us at: https://49thparallel.ca/contact-us/

Thank you for trusting us with your personal information. We are committed to safeguarding your privacy and providing a safe online experience at https://49thparallel.ca/.